Director of Brand Success

Schedule: Full Time


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 Director of Brand Success

Who You’ll Work For

REEF Technology is the ecosystem that connects the world to your block. Each REEF hub is a thriving, connected ecosystem of businesses, cities and people, that enables and provides the delivery of products and services to more people than ever before. Each location offers a variety of services including micro-fulfillment centers, bike and scooter rental stations, electric vehicle charging, rideshare and autonomous vehicle buffering areas, community spaces for pop-up businesses, and more.


REEF Technology has reimagined the role of a parking facility. We are the largest network of parking lots in North America, believing these locations can do a lot more than just store your car. They serve as buffers for high density, high activity areas and, as such, alleviate congestion and the ensuing pollution. But, with the explosive growth of the sharing and on-demand economy, it is expected that the need for parking to solely store cars will be outgrown by other needs. 


We are part of SoftBank, and its portfolio of leading companies transforming business and commerce at the cutting edge of technology in the world today.


What You’ll Do

The Director of Brand Success will be responsible for adapting a brand strategy for REEF’s target market. You will report and work closely with the Senior Vice President of Brand Success, leading the definition of an effective brand success playbook. Your focus will be mainly on driving both REEF and the accounts under management to success through the continuous extraction of data-driven insights and the delivery of results-oriented and revenue-driving organic and paid growth initiatives made available by the Growth team. If you’re dedicated to maintaining brand integrity across all REEF’s marketing initiatives and thrive in fast-paced environments, we’ve got a Director of Brand Success role just for you!


 Be a problem solver

-  Track progress against the goals, reach critical targets and maintain accurate information regarding the performance of each account under management constantly informing both internal and external stakeholders

-  Research trends, consumer insights, competition, and gaps for assigned brands.

-  Apply learnings on accounts’ priorities and objectives through creative thinking and strategic problem solving


Amplify Communication to Drive Performance 

-  Build strong and long-lasting relationships with brand partners and manage various accounts in full autonomy by constantly sharing information, fostering, recommending, creating and consistently delivering best-in-class service

-  Assist in the development of new products, working closely with the Product Development team.

-  Manage and develop assigned brands P&L and drive market growth.


Manage Internally and Externally

-Work closely with internal stakeholders in various teams and the client and lead cross-functional activities, ensuring prompt follow-ups and quickly implementing changes

-  Be the voice of the accounts under your management within the Company. Communicate/Translate brand requirements to culinary, marketing, operations teams and drive execution to completion

-  Work closely with the Growth team to identify and implement a set of organic and paid growth initiatives to exceed customer expectations and accelerate business growth


Brand Success at its Finest

-  Lead the management and execution of the brand on-boarding process between partnership agreement and go live date

-  Apply learnings on accounts’ priorities and objectives through creative thinking and strategic problem solving

-  Proactively present clients with opportunities/ideas compatible with the Company’s objectives and the client’s goals that will generate additional revenue

-  Quickly and efficiently resolve client issues, develop update documents respecting the deadlines and demonstrate passion, commitment and integrity in all activities


 What We Want from You 

-  8+ years of experience working in brand success, account management or other similar roles

-  A strong startup and strategic mindset and a self-starter attitude. You thrive in a fast-paced start-up environment

-  Results oriented attitude and ability to influence your peers

-  Exceptional verbal and written communication skills

-  Proven track-record of process improvement and measurable wins 

-  High level of follow-up, availability and responsiveness to internal and external partners

-  Outstanding strategic thinking and analytical skills

-  Proven ability to perform forecasting, sensitivity analyses, financial management, and creating financial recommendations utilizing ROI analysis

-  Keen interest in food, logistics, city infrastructure 

-  Project management, account management or consulting experience

-  Highly hands-on attitude

-  Demonstrated ability in crafting effective customer presentations

-  Internal stakeholder management with demonstrated excellence in working in cross-functional setups

-  Excellent social, communication and relationship-building skills

-  Ability to manage multiple projects simultaneously and meet strict deadlines

-  Ability to recognize and escalate issues to appropriate stakeholders and ensure resolution is attained promptly

-  Excellent Excel and PowerPoint skills; experience in project management tools

  Able to travel up to 30% of the time


What We’ll Provide

Life and Disability
Paid Time Off (PTO)


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

-  Frequently operate small office equipment such as a computer, tablet, and copier/printer, telephone.

-  Work is performed in a professional office environment.

Work is performed indoors for extended periods of time including up to the entire duration of shift.

REEF Technology is an equal opportunity employer, and we value diversity at our company. REEF does not discriminate on the basis of race, religion, color, sex, national origin, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. REEF complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.


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