SOCIAL MEDIA ANALYST
Location: Miami, FL
Who You’ll Work For
REEF is the ecosystem that connects the world to your block, with nearly 5,000 locations across North America. Each REEF hub is a thriving, connected ecosystem of businesses, cities and people, that serves the needs of the on-demand economy. Each location leverages its proximity to where large concentrations of people live and work, offering a variety of services, including micro-fulfillment and distribution centers, mobility solutions, and buffer zones that reduce traffic and congestion.
REEF Kitchens is a core part of this ecosystem that allows food entrepreneurs and restaurants to open and quickly expand their businesses with minimal operational and capital costs. Our national network of delivery-only kitchens lowers the barriers and costs for business owners and helps bring fresh, healthy, high quality food to local neighborhoods.
We are part of SoftBank, and its portfolio of leading companies transforming business and commerce at the cutting edge of technology in the world today.
What You’ll Do
This position reports into the Director, Digital Marketing and assists with social media reporting & analytics including weekly, monthly and ad-hoc reports. This person also assists with the ongoing influencer marketing efforts including sourcing, campaign management & reporting.
· Analytics & Reporting:
o Develop weekly reports reflecting owned content performance across social channels.
o Develop monthly report reflecting earned & owned performance based on key social media metrics such as SOV, mentions, impressions and follower growth.
o Build ad-hoc queries & reports for crisis situations and work with Director, Digital Marketing to provide updates & present recommendations to Senior Management.
o Monitor key performance metrics to understand trends and derive insights to inform future content or engagement efforts.
o Develop queries to better understand and track new business opportunities.
· Influencer Marketing:
o Build own influencer network as well as work with agencies and third-party vendors to build influencer program across multiple verticals.
o Ensure influencers are briefed & outputs and campaign performance is tracked.
What We Want From You:
o Bachelor’s Degree
o 4+ years of experience
o Analytical & creative mindset
o Outstanding verbal and written communication skills
o Close attention to detail
o Passionate about social media
o Knowledgeable of social listening tools such as Brandwatch, Netbase, & Crimson Hexagon
o Ability to analyze social listening metrics effectively
o Deep understanding of social media platforms including Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube, Tik Tok
o Passionate about the evolving landscape of digital marketing, including social media and content’s role in the sales funnel
o Flexible and nimble with a desire and ability to work in fast-paced environment
o Strong critical thinking and analytical skills and ongoing proactive ideation
o Experience querying and manipulating raw data (excel, dashboards, etc.) and deriving clear insights and reports
What We’ll Provide
Life and Disability
Paid Time Off (PTO)
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Ø Frequently operate small office equipment such as a computer, tablet, and copier/printer, telephone.
Ø Work is performed in a professional office environment.
Work is performed indoors for extended periods of time including up to the entire duration of shift.
REEF Technology is an equal opportunity employer, and we value diversity at our company. REEF does not discriminate on the basis of race, religion, color, sex, national origin, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. REEF complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.