Director, Brand and Content Marketing

Schedule: Full Time
M-F




TIPPED POSITION:
NO


Location Specific Information:

Who You’ll Work For:

 

REEF is the ecosystem that connects the world to your block, with nearly 5,000 locations across North America. Each REEF hub is a thriving, connected ecosystem of businesses, cities and people, that serves the needs of the on-demand economy. Each location leverages its proximity to where large concentrations of people live and work, offering a variety of services, including micro-fulfillment and distribution centers, mobility solutions, and buffer zones that reduce traffic and congestion.

 

REEF Kitchens is a core part of this ecosystem that allows food entrepreneurs and restaurants to open and quickly expand their businesses with minimal operational and capital costs. Our national network of delivery-only kitchens lowers the barriers and costs for business owners and helps bring fresh, healthy, high quality food to local neighborhoods.

 

We are part of SoftBank, and its portfolio of leading companies transforming business and commerce at the cutting edge of technology in the world today.

 

 

Location: Miami, FL

 

 

What You’ll Do:

 

       Lead the ideation of omni-channel content, ensuring topics are compelling and shareable

       Create contextual and relevant content to serve as key company differentiator and position company as industry and consumer resource

       Generate customer insights by understanding key target audiences to drive awareness and engagement

       Stay on top of online and social trends, ensuring content breaks through clutter and reaches its target audience

       Define voice and tone for both consumer and partner markets

       Ensure brand voice, tone and visual look and feel are carried out cohesively across all channels

       Lead content projects from A to Z, including kick-off meetings, draft editing, designer collaboration and delivery

       Write and proofread copy, briefs, strategy documents, and presentations

       Provide copy direction to creatives inside and outside the company

       Develop and foster strong relationships with key internal and external stakeholders

 

 

What We Want From You:

 

       Minimum bachelor’s degree required

       Minimum three years of experience in a content marketing role at a lifestyle brand or publication

       Passionate about writing, content marketing and consumer lifestyle branding and communications

       Proficiency in MS suite (Word, PowerPoint, Excel, Outlook)

       Excellent writing, grammar, communication, and presentation skills

       Strong relationship management and people skills

       Strong organizational and problem solving abilities

       Collaborative, flexible, and effective in a cross-functional workplace with diverse teams and shifting priorities

       Able to balance multiple priorities and projects at once and meet deadlines

 

 

What We’ll Provide:

 

       Medical

       Dental

       Vision

       Life & Disability

       401K

       Paid Time Off (PTO)


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